This school holiday, young people are invited to join ReelsLab at the Tallinn TV Tower. It’s a practical and inspiring contemporary media workshop where participants learn how to create short social media videos, or reels, using their smartphones.

At ReelsLab, technical perfection is not the focus. What matters most is learning how to tell a story, express yourself creatively, and do it in a smart and safe way. The workshop gives young people a better understanding of what makes a good short video, one that captures attention, communicates an idea, and leaves a lasting impression.

Bring your friends and come tell your own “TV Tower story” through video.

Practical information
Time: 13–18 April 2026 at 2:00 PM
Participation: Included with a Tallinn TV Tower single ticket or annual pass
Recommended age: 13+
Registration: On-site pre-registration at the Tallinn TV Tower ticket desk
Duration: up to 90 minutes

What happens in the workshop?

During the workshop, participants learn the building blocks of a good reel: how to create a strong opening hook, how to shape a short but effective story, and how to end a video in a way that leaves the viewer with a clear thought or feeling.

Participants will have the chance to try filming, think through story structure, and take their first steps in simple video editing. The workshop also introduces the difference between a reel and a story and explains how social media algorithms affect the way content is seen and shared.

Safe and smart content creation

An important part of ReelsLab is learning how to create and share content responsibly in digital environments.

Together, participants discuss topics such as digital footprints, privacy settings, visibility of online content, copyright, trolling and unpleasant comments, and the hidden cost of so-called free apps. Young people are encouraged to think before posting: Is this something I will still feel comfortable with in the future? Does it reveal too much? Is it meant for friends, or for the whole internet?

Learning through discussion and experimentation

The workshop is practical, supportive, and discussion based. Young people are already familiar with smartphones and social media, so the role of the instructor is not to lecture, but to guide the process, support ideas, and help participants reflect on both creativity and digital safety.

The instructor helps participants notice the key elements of a good story, use simple filming techniques with a smartphone, and understand how to share content more consciously and safely, all while keeping the atmosphere creative, encouraging, and supportive.

A practical skill for today’s world

The workshop uses platforms and apps that many young people already know, such as Instagram Reels, TikTok, CapCut, InShot, and other easy video editing tools. Participants learn what they can do directly on a smartphone — cut and arrange clips, add text, create rhythm, use music, and shape a visually engaging result.

By the end of the workshop, participants will have gained practical experience in turning an idea into a short video that is thoughtful, creative, and safe to share.

Who is ReelsLab for?

ReelsLab is designed for young people aged 13 and up who are interested in social media, video creation, self-expression, and the digital world. It is a meaningful and contemporary school holiday activity that combines creativity, practical skills, and responsible digital behavior.

More than just a workshop

ReelsLab supports the development of digital skills that are increasingly important in everyday life — from content creation and communication to privacy awareness, copyright, and problem-solving. That makes it much more than just a workshop: it is an engaging, practical, and relevant experience for today’s young generation.

Join ReelsLab at the Tallinn TV Tower during the school holidays and discover how a good short video is made creatively, confidently, and safely.